Elements of Effective Website Design

Features of an Effective Business Website

When it comes to their websites, most business owners focus on the wrong things. Generally speaking business owners focus on how their website looks rather than how it helps them achieve their marketing goals.

Attracting New Customers Through Your Business Website

The primary objective of a business website is to attract new customers to your business. To acheive this goal your business website must be found by potential new customers. Poeple looking for products and services your business offers will visit your website if they find it through online searches they make in search engines, like Google and Yahoo.

If your website does not appear on the first three pages of a search result the chances are very slim searchers will ever find your wesite and visit it.

It's nice when you can open a business and attract new customers the next day. It's great when a web site guarantees profitability, but none of those things happen without good planning. Long term planning and commitment are essential ingredients for an effective website that meets the primary business objective to attract new customers. An effective business website yields a quicker return on your website investment.

Destination Location vs. Traffic Location

A destination location is a place that your customer specifically sets out to visit. A traffic location is dependent on heavy pedestrian and/or drive-by traffic.

Every business owner has heard the phrase, "Location, Location, Location!" The physical location of a brick and mortar store is everything. Although rents in a high traffic areas are higher than in locations off the beaten track, the extra cost is offset by higher sales which mean higher profits.

Likewise your website can be a destination location, meaning visitors go there only because they already know about your business and were given a business card or they were told about your website. This limits you exposure to word of mouth and prospects you meet personally.

Or just like with a location on a busy street with lots of foot traffic and cars passing by every day, your website can be in a traffic location. With a high traffic location new qualified prospects will find your website through online searches for products or services your business offers. Which type of website do you think brings more new business?

So how do you get your website to show up on the first couple pages of an online search?

SEO (Search Engine Optimization)

SEO, or Search Engine Optimization, is the process of enhancing a website to better the chances of it ranking highly in the search engines.

Search engine marketing is non-Intrusive and voluntary. Potential buyers who find your website through search engines are looking for products and services your offer on their own, so they are predisposed to hear your marketing message. You can’t find a more qualified prospect than that.

Function of Your Website

It's essential to remember that the purpose of your website is to support your business and bring you new customers. The three most important things your business website needs to accomplish are:

• Attract new visitors to raise public awareness about your business' existance in the marketplace
• Bring back repeat visitors to build trust and convert visitors into paying customers
• Generate leads for qualified prospects
• Develop your brand and provide a professional image for your business

The quality of a website is often a measure of the quality of the business behind it. If your site doesn't look professional, potential customers will assume your business isn't professional either. It's important to create a website that shows credibility and industry expertise. The look and feel of your business website should be in line with your type of business and its position in your industry.

It takes proper planning and business expertise to develop a website that will meet these business objectives. Join the experts and improve your business' bottom line.

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